About AdMinisters

Enterprise-level thinking. Boutique attention.

A full-service advertising agency in New Delhi, led by people who spent three decades at Rediffusion Y&R, McCann Erickson, Mudra, BBDO and Percept. Senior people on every account, one strategy across every channel.

30+

Years of advertising leadership

50+

Brands built across seven industries

30+

Real-estate brands, from DLF to M3M

1M+

Monthly impressions for a current client, organically

Founder & Principal Consultant

Ajay Chaudhary

Three decades at India's leading agencies, most recently as Managing Partner & CEO of Percept/Hakuhodo. AdMinisters is what he built next.

The first job of communication is not to speak. It is to listen, long enough to understand what people fear, want and quietly hope for. Only then does strategy have a foundation, and only then does a message earn the right to be heard.
— Ajay Chaudhary

Early career
Rediffusion Y&R · McCann Erickson · Mudra
Leadership
CEO & Director on Board BEI Confluence
Leadership
Managing Partner & CEO Percept / Hakuhodo
Today
Founder AdMinisters

Co-Founder & National Creative Director

Anwar Abbas

Over 25 years across BBDO, McCann-Erickson, BEI Confluence and Percept — one of Delhi's leading award-winning art professionals, trained in the US with Scree, a digital design company in San Francisco.